Frequently Asked Questions

Product Eligibility.

To ensure alignment with our values and standards, all submitted products must meet the following criteria:

Vegetarian products only

Products must be strictly vegetarian.

  • No Seafood.
  • No Meat.
  • No Alcohol.

For sale in the UK and EU only

The “golden HAT Award” logo and associated marketing communications must only be used by brands to sell within the United Kingdom and the European Union.

The Golden HAT Award is a prestigious award certification for food and beverage products, designed to recognize brands that deliver both great taste and uncompromised integrity. We celebrate Honest and Tasty products that stand out for their authenticity, quality, and consumer trust. Focused exclusively on vegan food and beverage products in the United Kingdom and European Union, as well as dairy food and beverage products in the United Kingdom and European Union, our certification sets the benchmark for excellence in today’s conscious market. Whether you’re a small artisan producer or an established brand, earning the Golden HAT seal is more than recognition—it’s proof that your products meet the highest standards of honesty and flavour. Often compared to the Great Taste Award, the Golden HAT Award goes a step further by ensuring transparency in labelling alongside exceptional taste. This makes it the ultimate mark of trust for consumers seeking products that are both ethical and delicious.
The Golden HAT Award is a prestigious award certification for food and beverage products, designed to recognize brands that deliver both great taste and uncompromised integrity. We celebrate Honest and Tasty products that stand out for their authenticity, quality, and consumer trust. Focused exclusively on vegan food and beverage products in the United Kingdom and European Union, as well as dairy food and beverage products in the United Kingdom and European Union, our certification sets the benchmark for excellence in today’s conscious market. Whether you’re a small artisan producer or an established brand, earning the Golden HAT seal is more than recognition—it’s proof that your products meet the highest standards of honesty and flavour. Often compared to the Great Taste Award, the Golden HAT Award goes a step further by ensuring transparency in labelling alongside exceptional taste. This makes it the ultimate mark of trust for consumers seeking products that are both ethical and delicious.

Evaluation Parameter

Each product is evaluated through a transparent process to ensure it reflects the values of the “golden HAT award”:

Honest labelling

Our team conducts a thorough review of your product’s packaging and labelling. We closely examine nutritional information, allergen declarations, storage directions and preparation instructions to ensure they reflect honest and responsible labelling practices. Misleading, vague, or incomplete labels will lead to disqualification or require clarification before moving forward in the award process.

Taste & sensory evaluation

Products are tasted and reviewed by panel of food enthusiast through a blind taste activity.

FAQ - The Golden HAT award Food And Beverage in UK

Frequently Asked Questions (FAQ)

  1. Can I register for a sea-food, meat or alcohol product?
    A: No.
  1. What if my product category isn’t listed?
    A: Register under the “other category” option. Our team will review your submission and get in touch with you within approximately 48–72 hours.
  1. How long does the approval process take?
    A: Once we receive your product samples, the review and evaluation process will be completed within approximately 4 weeks.
  1. Am I required to submit physical product samples?
    A: Yes, we will share the details over the email.
  1. Can small or home-based food businesses apply?
    A: Absolutely yes. The “golden HAT award” is open to businesses of all sizes, from emerging start-up’s to established brands, as long as they meet our eligibility criteria.
  1. Do you offer feedback if my product doesn’t win the award?
    A: No.
  1. What happens if my brand qualifies for the “golden HAT award”
    A: Details will be shared over email with the qualified entries.

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